Jhon Edwar, also known as 9nueve3tree, hails from Caldas, Colombia but was raised in Motril, Spain. Growing up in the Rambla de Los Alamos neighborhood, he navigated a challenging environment marked by financial and familial struggles, yet he found solace in music, infusing his work with a blend of Latin and Andalusian influences. As the CEO of LRV Records and a member of the Young Melo Gang collective, he is at the forefront of a new wave of artists pushing boundaries and exploring fresh sounds.

Based in Granada, Spain, LRV Records is a hub for emerging talent, with roots tracing back to Colombia. Specializing in innovative music that fuses diverse rhythms and styles, the label embodies 9nueve3tree's vision of creating a platform for artists to thrive and express themselves authentically.